Schedule your next eye exam in Madison

Our Locations

Map of Pearle Vision Fitchburg - 6231 McKee Road, Suite C, Fitchburg WI 53719

Pearle Vision - Fitchburg, WI

6231 McKee Road, Suite C

Fitchburg, WI 53719

(608) 273-2020


Sunday: 12 - 4pm

Monday: 9am - 7pm

Tuesday: 8am - 7pm

Wednesday: 8am - 7pm

Thursday: 9am - 7pm

Friday: 8am - 7pm

Saturday: 8am - 6pm

Map of Target Optical Madison East - 4301 Lien Road, Madison WI 53704

Target Optical - Madison East

4301 Lien Road

Madison, WI 53704

(608) 327-5382

M-F: 10am - 8pm

Saturday: 9am - 6pm

Sunday: 12pm - 5pm

Map of Sears Optical East Towne Mall - 43 East Towne Mall, Madison WI 53704

Sears Optical - East Towne Mall

43 East Towne Mall

Madison, WI 53704

(608) 242-2413

M-F: 10am - 6pm

Saturday: 10am - 5pm

Sunday: Closed 

About Us

Insurance Coverage

We accept most major vision and medical insurance options as well as out-of-network benefits from many leading insurance companies. 

We currently accept: EyeMed, Vision Service Plan (VSP), Davis Vision, Aetna, Humana, United Health, Optum Health-Spectra, Vision Insurance Plan of America (VIPA), Superior Vision, and many more.

About Dr. Jeremy Goetsch

Dr. Goetsch has been practicing in Dane County since 2009. He specializes in the treatment of dry eye, complicated contact lens fittings (including scleral lenses for keratoconus), as well as routine eye exams. He and his wife have three young children (including twins) and two energetic dogs. He enjoys spending time with them by playing outside, biking, and hiking.

  • Education: Southern College of Optometry (OD, cum laude); University of Wisconsin - Madison (BS - Biochemistry)
  • Memberships: American Optometric Association, Wisconsin Optometric Association, Beta Sigma Kappa Optometric Honor Society